Chapter Six
Just One More Tweak
Part of Building a Counselling Practice: The Journey Beyond the Classroom
If you've ever built a counselling website, you'll probably recognise this conversation.
"I'll just change this one thing."
Half an hour later you've redesigned the homepage.
Three hours later you've convinced yourself the entire website needs rebuilding.
The trouble with websites is that they're never really finished.
There's always another article to write.
Another keyword to optimise.
Another image to replace.
Another headline to improve.
Another opinion telling you what Google supposedly wants this week.
At one point I realised I was spending more time improving the website than improving as a counsellor.
That felt like a warning sign.
The irony wasn't lost on me.
I'd started building a private practice because I wanted to spend more time working with people.
Instead, I was arguing with Google Search Console.
Eventually I made a simple rule.
Build.
Publish.
Learn.
Repeat.
Not...
Perfect.
Delay.
Rewrite.
Start again.
Almost every meaningful improvement to Me In Time happened after I pressed Publish, not before.
Clients gave feedback.
Google indexed pages.
Ideas evolved.
New articles appeared because older ones weren't quite saying what I wanted them to say.
Nothing was wasted.
Perhaps the biggest lesson was realising that websites grow in much the same way therapists do.
Gradually.
One conversation at a time.
One article at a time.
One mistake at a time.
If I'd waited until everything felt perfect, Me In Time probably still wouldn't exist.
Perfection is a strange destination.
The closer you think you're getting, the further away it seems.
Progress, on the other hand, has a habit of compounding.
One article becomes ten.
One client becomes twenty.
One idea becomes a resource library.
One website slowly becomes something much bigger than the thing you originally imagined.
Looking back, I don't regret the mistakes.
I regret the time spent worrying about making them.
Eventually I realised I'd been asking the wrong question all along.
Not...
"How can I make this better?"
But...
"When is it good enough to let it go?"
That became the final lesson.
Continue the Journey
← Chapter Five: What Happens When They Find Me Out?
Chapter Seven → Pep Guardiola or Accrington Stanley?
Perhaps One Day...
These chapters began as reflections whilst building Me In Time Counselling & Psychotherapy.
The more I write, the more they feel like chapters of a book that hasn't quite realised it's a book yet.
Get in Touch
Are you building your practice—or endlessly tweaking it?
I'd love to hear where you are on your own journey.